واقع الثقافة التسويقية في الوكالات السياحية الجزائرية : دراسة عينة من الوكالات السياحية بولاية الجزائر العاصمة

Abstract EN

Nowadays, the reality of the competitiveness in the world is that the companies provide new and innovative ideais to ensure continuity and to stay at the top, this will never happen only if the administration based on creating marketing culture between all the stuff, especially marketing responsible, the radical change should be an administrative obligation and the continuous improvement will not be valuable only if it depends on clear and well established rules, and this what we tried to indicate in this study by knowing the sector of marketing culture in tourism sector which concerns touristic agencies in Algiers.

The study conclude that the majority of the agencies really apply the modern marketing concept, but they do not adopt and apply the marketing culture dimensions, because of many reasons as concerning the strict rules and policies imposed by the government on the agencies, and also for ence of tourism culture.