واقع و آفاق التسويق المصرفي في المصارف الإسلامية : دراسة استطلاعية لبنك البركة الجزائري

Abstract EN

The objective of this study, which takes into account the reality of banking marketing in Islamic banks, is to take note of one of the topics of Management and its adoption in Islamic banks, the latter with primary objective and the last to generate returns, and this only by its persuasiveness.

A questionnaire to employees of the bank, and from there, we try to give some of the points we see to help the development of banking marketing in Islamic banks.