دور فن عرض المنتجات في المساحات الكبرى في التأثير على السلوك الشرائي لمستهلكي ولاية الجلفة : دراسة حالة المحلات الممتازة "أولاد نايل" بالجلفة

Abstract EN

This research paper aims to acquaint the role of Merchandising in influencing the purchasing behaviour of consumers in Djelfa, and for this purpose; the case study approach was relied upon to study the case of “Ouled Nail ” stores using the questionnaire tool, as this questionnaire consists of three dimensions, the organizational, the management and The flattering art of showing products.

To achieve the goals of the study, 80 questionnaires were distributed to customers of “Ouled Nail ” stores in DJelfa, and after analyzing the data statistically, it was concluded that there is an effect of the art of displaying products with its three dimensions on the purchasing behavior of the Djelfaoui consumer and that the most effective is the management dimension and the least one is the flattering dimension.