مساهمة شبكات التواصل الاجتماعي في الترويج للأنشطة السياحية في الجزائر : دراسة حالة-حديقة الترفيه و التسلية موستا لاند بارك (مستغانم)‎

Abstract EN

This research aims to identify the extent contribution of Facebook as a social network communication in the online promotion of tourism activities in Algeria, By studying the case of MOSTALAND PARK the Amusement Land Entertainment of mostaganem province, We made that by analyzing the 195 posts of the official Facebook page (2019), With using the )EXCEL and NVIVO 12( as study tools, the study reveals a positive and effective rôle of This Channel Facebook In promoting tourism activities, One of the most important recommendations that we have presented to this institution in question is the need to prepare good and rich content through its Facebook page on a regular basis throughout all seasons in order to keep in touch with its audience as we have indicated the importance of its focus on interactive for albums and vidéos.