Green marketing : the impact of university student’s knowledge and attitude towards green products on purchase behavior in Algeria

Abstract EN

The current study attempt to investigate the impact of university student's knowledge and attitude towards green products on purchase behavior.

The design of this research is descriptive and quantitative in nature.

The study population represented by Algerians' university students.

A questionnaire was used as a mean of collecting data of the study, (300) questionnaires were distributed and (215) questionnaires was analyzed, the researcher used (SPSS) as a mean for analyzing the questionnaire data.

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The main results of this study indicate a high level of students'awareness about green products, the three dimensions (attribute, knowledge, purchase behavior) indicate that are equally important to the Algerian students, However, of the two independent dimensions, only one variable ( attitude toward green products) has a significant effect on purchase behavior