أثر الاستراتيجية الهجومية في تحقيق التفوق التنافسي : دراسة حالة مؤسسة ماكستور (Maxtor)‎

Abstract EN

This study aims to analyses the effect of the attack strategy in accomplishing competitive superiority at the Maxtor company, and based on a review of previous studies: the survey including the Attack strategy and the Indicators of Competitive Superiority ( such as cost, flexibility, creativity, quality, and delivery ) were designed.

A sample of thirty administrative from the employees of the company was taken, and the the descriptive method was used, all in purpose of gathering the data, analyzing it, and testing the theories.

The study in the end indicates that there is a statistical indication of the effect of the Attack Strategy in accomplishing Competitive Superiority, and based on the recommendations were given.