دور نظام المعلومات التسويقية في اتخاذ القرارات الخاصة بعناصر المزيج الترويجي للمنظمة

Abstract EN

This study aimed at highlighting the significance and importance of utilizing Marketing Information System on mix promotion decision-making, as well as to describe the process of decisions taken by the marketers and managers using Information Marketing System.

The success of the organization in its activity is always accompanied by the nature of the decisions taken by the marketers and managers, especially when these decisions are based on facts, data and information that reflect the marketing environment.

whether it is the internal environment of the organization or external environment and what must be done to counter the marketing threats or exploit the opportunities available In the market, this makes the considerations of speed, accuracy and objectivity in the data and information in the forefront to be taken into account, and the need for the organization of data and information does not mean that all data and information are important.

At this moment the presence of an effective marketing information system is necessary to take the right decisions for the several promotional tools used by the organization to create, maintain and increase the demand for goods and services.