المنتجات الحلال و تأثيرها على سلوك المستهلك : دراسة على السوق الفرنسية بالاعتماد على بعض الدراسات الميدانية

Abstract EN

This study aims to identify the real of halal market products by highlighting the Mrole played by the Halal logo in influencing the preferences of Muslim and non-Muslim consumers and highlighting the determinants of demand for this type of consumption.

And the reasons that led global companies to enter this market.

It also aims to determine the degree of confidence of Halal consumers in the credibility of Halal certification.

In order to achieve this, the analytical descriptive approach was based on the theoretical bases and the reinforcement of them by means of an exploratory study which consisted in presenting some of the studies that were completed in this field.

The study concluded that the consumption of halal is not limited to Muslims only.

There are non-Muslim consumers who are attracted to halal consumption due to many factors, including the influence of sub-culture and individual values such as the desire for change and Halal products.

In addition, the Halal market is experiencing rapid growth, prompting international companies to enter the market for their profits.

The study also found that it is not possible to confirm that these companies offer 100% Halal.

This is evidenced by inviting the Muslim communities in the West to intervene in the Islamic Councils to ascertain the credibility of the products provided under the slogan Halal