أثر الذكاء المعرفي في تنفيذ استراتيجيات التسويق البيئي : دراسة تحليلية لآراء عينة من المديرين والموظفين في شركة پایونیر للصناعات الدوائية في مدينة السليمانية-العراق
Other Title(s)
The effect of cognitive intelligence on implementating environmental marketing stratiges : an analytical study of the views of a sample of managers and employees of pioneer company for pharmaceutical industries in the city of Sulaimani Iraq
Author
Source
Issue
Vol. 18, Issue 3 (31 Dec. 2020), pp.1-23, 23 p.
Publisher
Ziane Achour University of Djelfa
Publication Date
2020-12-31
Country of Publication
Algeria
No. of Pages
23
Main Subjects
Business Administration
Economy and Commerce
Topics
- Researchers
- Educational institutions
- Educational programmes
- Technological institutes
- Statistics
- Green marketing
- Sulaymaniyah
- Standard deviations
- Market share
- Percentage
- Internship programs
Abstract AR
The Cognitive intelligence is regarded as one of the most recent and important subjects in academia and business.
It is of one of the subjects that are still evolving, both theoretically and practically.
This subject is considered as one of the intangible issues which add the value of the organisation and, directly, affects its competitiveness and market share.
To achieve this goal, the researcher adopted an analytical descriptive approach based on explanation, analysis and interpretation by reviewing the relevant literature and using the questionnaire as a main tool for collecting data.
A number of tests were carried out before and after distributions of the questionnaires to a sample of managers and employees In Pioneer Company for pharmaceutical industries in Sulaimani- Iraq to verify the veracity of the questionnaire and its validity in measuring their variables, which are the Cognitive intelligence as an independent variable and environmental marketing strategies as a dependent variable.
Many Statistical methods were used to find the frequency, percentage, mein, standard deviation, and the coefficient of variation in describing the research variables.
In conclusion of the analysis, the researcher concluded that there is existence of mutual effect between the two variables of the research with significant confidence.
In the light of the findings of the researcher, a number of recommendations were presented, hoping to be used by research organizations, the most important of which is that the responding organization should work to provide suitable specialised training programmes for the employees covering Cognitive intelligence and environmental marketing strategies.
This could be done in cooperation with the universities and technical institutes of Sulaimani City.
Abstract EN
The Cognitive intelligence is regarded as one of the most recent and important subjects in academia and business.
It is of one of the subjects that are still evolving, both theoretically and practically.
This subject is considered as one of the intangible issues which add the value of the organisation and, directly, affects its competitiveness and market share.
To achieve this goal, the researcher adopted an analytical descriptive approach based on explanation, analysis and interpretation by reviewing the relevant literature and using the questionnaire as a main tool for collecting data.
A number of tests were carried out before and after distributions of the questionnaires to a sample of managers and employees In Pioneer Company for pharmaceutical industries in Sulaimani- Iraq to verify the veracity of the questionnaire and its validity in measuring their variables, which are the Cognitive intelligence as an independent variable and environmental marketing strategies as a dependent variable.
Many Statistical methods were used to find the frequency, percentage, mein, standard deviation, and the coefficient of variation in describing the research variables.
In conclusion of the analysis, the researcher concluded that there is existence of mutual effect between the two variables of the research with significant confidence.
In the light of the findings of the researcher, a number of recommendations were presented, hoping to be used by research organizations, the most important of which is that the responding organization should work to provide suitable specialised training programmes for the employees covering Cognitive intelligence and environmental marketing strategies.
This could be done in cooperation with the universities and technical institutes of Sulaimani City.
American Psychological Association (APA)
بايز، لاسك أرسلان. 2020. أثر الذكاء المعرفي في تنفيذ استراتيجيات التسويق البيئي : دراسة تحليلية لآراء عينة من المديرين والموظفين في شركة پایونیر للصناعات الدوائية في مدينة السليمانية-العراق. دراسات اقتصادية،مج. 18، ع. 3، ص ص. 1-23.
https://search.emarefa.net/detail/BIM-1044109
Modern Language Association (MLA)
بايز، لاسك أرسلان. أثر الذكاء المعرفي في تنفيذ استراتيجيات التسويق البيئي : دراسة تحليلية لآراء عينة من المديرين والموظفين في شركة پایونیر للصناعات الدوائية في مدينة السليمانية-العراق. دراسات اقتصادية مج. 18، ع. 3 (2020)، ص ص. 1-23.
https://search.emarefa.net/detail/BIM-1044109
American Medical Association (AMA)
بايز، لاسك أرسلان. أثر الذكاء المعرفي في تنفيذ استراتيجيات التسويق البيئي : دراسة تحليلية لآراء عينة من المديرين والموظفين في شركة پایونیر للصناعات الدوائية في مدينة السليمانية-العراق. دراسات اقتصادية. 2020. مج. 18، ع. 3، ص ص. 1-23.
https://search.emarefa.net/detail/BIM-1044109
Data Type
Journal Articles
Language
Arabic
Notes
-
Record ID
BIM-1044109