مساهمة نظام الاستخبارات التسويقي في مواجهة آثار تحرير تجارة الخدمات المصرفية : دراسة مجموعة من البنوك العمومية الجزائرية

Abstract EN

This study aimed identifying the effectiveness of the system of marketing intelligence in facing the effects of liberalizing the banking service trade.

two variables were focused on competitiveness and crisis management in banks in order to face the effects of liberalizing the trade of banking services.

The study was applied to the six public banks located in Algeria, where 120 questionnaires - only 90 valid for analysis - were distributed to executives at the Directorate General and the Marketing Directorate, as well as the managers of their agencies in the following states: Algiers, Media, Laghouat, El-Oued, Tizi Ouezzou, Ghelizane and Ghardaia.

The statistical package in social sciences (SPSS) was adopted in the analysis of quantitative data, The study concluded at the following results: - the system of marketing intelligence has contributed to increasing competitiveness(Through in its dimensions combined) in the Algerian public banks.

- the system of marketing intelligence has contributed to increasing competitiveness(all phases) in the Algerian public banks.