التسويق الرياضي في الجزائر

Abstract EN

The idea of sports marketing in general.

is not very different from the logic of marketing in its classic form, but the discussion here must be based on the sports mentality that gives privacy to this concept.

Thus, sports marketing is associated with the nature of the sports product, which has been developed clearly in the developed world, bringing large capital from the economic bodies, while Algeria is still suffering from backwardness in this aspect due to the reality of internal sport and the weak Algerian sports results at continental and regional levels, Which negatively affected the promotion and marketing of Algerian sports product.