سمات و أخلاقيات القائم بالاتصال في ظل البيئة الإعلامية الجديدة

Abstract EN

The aim of this article is to clarify the characteristics and ethics of the communicator in the digital environment, which has characteristics that separate them from the traditional media environment.

The subject elements were introduced in the context of the Gatekeeper's approach and the corresponding modifications to this environment in order to identify the characteristics of the contact person.

Ethics, the approach of social responsibility, the approach of Islamic media and the approach of moral duty.

The article reached important results, including the need to be able to deal with the digital environment in the design, editing and dissemination of media messages, and the need to activate the ethical factors in this environment to ensure responsible and committed publishing work to build positive the perceptions and behavior of the recipient