أثر التسويق الرياضي في المؤسسات الاقتصادية على تطوير رياضة كرة القدم في الجزائر

Abstract EN

This research is an analytical descriptive study of the reality of sports marketing in economic institutions and its impact on the development of football sport.

This study is one of the means used in the process of developing sports marketing in economic institutions and the sports sector.

Its importance lies in the development and support of sport in particular, .

The curriculum differs in social and educational research depending on the problem of research and its objectives.

The subject of our study of sports marketing in economic institutions and its role in the development of football sport imposes on us the descriptive approach, and we used the questionnaire as a research tool.

The sample of our research was 20 economic institutions randomly selected at the level of the state of Algeria out of 32 institutions, and we were counted for the number of football clubs in the state of Algeria, we obtained 18 clubs from which we randomly selected 15 sports clubs.

In order to analyze and translate the results obtained after answering the questions raised through the questionnaire submitted, we relied on the percentage method.

The findings of our research show that the economic institutions have a national interest and a constant readiness to support the sport sector and sports football, especially without regard to the financial returns and low profitability, which showed us that the private sample such as sports clubs in the state of Algeria did not help to reach the ultimate goal and upgrade this activity And promote it through the embodiment of the process of marketing sports even if the concept of economic institutions for marketing sports is not clear, and recognized the economic institutions of the special need to strengthen the sport of football and sponsorship despite the lack of seeking serious investment in the sector However, the athlete sports marketing play a key role as one of the means and the important pillars in the development of sports, which has given the eligibility of the hypothesis put forward sports marketing and economic institutions essential role in the development of sports.