أهمية دراسة سلوك المستهلك لإعداد استراتيجيات تسويقية نزيهة و ناجحة

Abstract EN

The consumer is the starting point for the preparation of modern marketing strategy, especially in the modern concept of marketing based on the idea of "the production of what can be marketed," where the institution itself is forced to keep pace with this transformation of marketing, trying to seek and by all means to study consumer behavior, And to identify the internal and external factors that affect the decisions taken by the consumer.

Hence, in light of the huge amount of products offered for marketing, it is necessary for each institution to study the behavior of consumers., to be able to control the game of competition on the one hand, and reach the level of ambition of consumers on the other.