التسويق الرياضي و دوره في تحقيق أهداف التنمية المستدامة

Abstract EN

In recent years, Sports Marketing has witnessed a steady and proportional growth as producers attempt to expand their markets in the global free market.

Companies around the world are allocating a good Share of Sports marketing from their public budget.

The increase of stadiums and sports equipment has become a subject and a goal to Market Sports products of all kinds and forms.

Sports and sports are no longer an area of material gain and publicity and publicity in the media.

The stadiums and sports are no longer linked to competitive activity, but have become a great work to encourage companies and private institutions to invest in them.

Therefore, most of the civilized world has attached great importance to sports, To emerge from many political, economic and social crises and to embark on the establishment of a solid economic base with a sustainable foundation aimed at achieving economic development and achieving the objectives of sustainable development through the development and implementation of sports education policies.

Within the educational institutions of various kinds and abroad in order to be used to promote certain values among young people and students and enhance their life skills so that they can participate better in their role to promote sustainable development.