دور سياسة المنتج الأخضر في تحقيق الميزة التنافسية للمؤسسات الجزائرية الحاصلة على شهادة الإيزو 14001 : دراسة حالة عينة من المؤسسات الجزائرية

Abstract EN

We aim through this research paper to examine the role and relationship of the green product policy in achieving the competitive advantage of Algerian Enterprises that have ISO 14001 certification, since the adoption and application of green marketing mix policies are closely related to the extent of the conviction of the officials of these institutions with the feasibility of the contribution of these policies in achieving competitive advantages For their Enterprises, Perhaps the most important policy to respond to the environmental needs and desires in the markets is the green product policy, through which it plans, produces and offers products with environmental benefits that will work to achieve significant competitive goals, and a desire from us are to know the extent of the green product policy in achieving the competitive advantage of the Algerian Enterprises On the ISO 14001 certificate, we adopted in our research a study of a sample of Algerian Enterprises that have ISO 14001 certification, So we concluded in our study that there is a relationship and a significant effect for green product policy activities on the combined dimensions of the competitive advantage, while there were consistent results with the first result which is that there is a significant effect for green product policy activities on the separate dimensions of the competitive advantage from the researched Enterprises and the case relates to the dimension of quality, response and cost, while the results are contrary to the first result with the dimension of differentiation.