العلاقة التفاعلية بين اليقظة و الأداء التسويقي : دراسة ميدانية بمؤسسة محبوبة للعجائن الغذائية

Abstract EN

The objective of this study is to study the nature of the relationship between vigilance and marketing performance within the "Mahbouba" company for Pastries, based on the descriptive approach, the questionnaire being used as a basic tool and supported by interviews .

One of the main conclusions is that there is an interactive relationship between the vigilance and the marketing performance of the company, so it having to choose and adopt a system of vigilance that led to the results previously established .