قنوات تسويق منتجات التأمين في الجزائر : أي دور لبنك التأمين

Abstract EN

This study aims to diagnose the reality of marketing insurance products through banks in Algeria, in addition to clarifying the importance of the insurance bank in upgrading the insurance sector in Algeria.

The study concluded that banks have an important role in marketing insurance products, and the promotion of some marginal insurance products, such as individual and agricultural insurance in Algeria, and despite Algeria undertaking a set of reforms related to the insurance sector, the most important of which is the issuance of Law 06-04 that led to a set of modern procedures regarding marketing Insurance services through banks, but it still knows a delay, which requires the necessity of diversifying insurance products and activating insurance bank agreements.