الذكاء الأخلاقي و أثره في إدارة الصورة الذهنية للمنظمة : دراسة حالة منظمة الإسمنت عين توتة-فرع تقرت

Abstract EN

The purpose of this study is to determine the impact of moral intelligence on the management of the organization's mental image, and to make recommendations based on the results achieved.

For the purpose of achieving the objectives of the study, the researcher designed and distributed a questionnaire related to the subject of the research, including 21 paragraphs on moral intelligence and mental image management, Data collection, analysis and testing of hypotheses using the statistical package for social sciences (SPSS).

The study included 35 administrative of the organization out of 44, and many statistical methods were used to achieve the objectives of this study.

And after the process of analysis it was concluded that there is moral intelligence affects the mental image through its impact on the three elements namely the mental image of the subjective and mental image desired and perceived mental image.