التسويق الأخضر كآلية لجذب المستهلك الأخضر

Abstract EN

This research paper aimed to know the contribution of green marketing in attracting green consumers, by trying to develop a theoretical framework for green marketing and green consumer behavior, and several models have been identified for institutions that have applied green marketing in order to understand the behavior of their consumers and groom them.

Finally, we reached the necessity of doing more at Bee'ah, McDonald's and Toyota to publicize their environmental trends, introduce their environmental products and motivate consumers to acquire their products.