تعرض المرأة الأردنية لصفحات الشركات الترويجية على مواقع التواصل الاجتماعي و علاقته بالنوايا الشرائية لديهن

Abstract EN

This study attempted to examine Jordanian Women's Exposure to Companies' Promotional Pages on Social Networking Sites.

The study used the survey method, and the questionnaire was distributed to 441 individuals.

The study found that the most promotional pages that are exposed to Jordanian women on social network sites are on Facebook.

The results showed a statistically significant correlation between the extent of Jordanian women's exposure to the promotional pages on social media and purchasing intentions.

The results also revealed the existence of statistically significant differences between the extent of exposure to the promotional pages and demographic factors (age, marital status).