تسويق الذات من خلال بناء العلامة التجارية الشخصية باعتماد تحليل (TOWS)‎ : أنموذج مقترح

Abstract EN

Self-marketing is a contemporary concept that continues to attract attention by researchers as a start to building a promising future for the individual and to get a job opportunity in light of the growing problem of unemployment, which is the most fierce challenge suffered by third world countries.

Iraq stands at the forefront of these countries.

The International Monetary Fund announced in May 2018 that the rate of unemployment among young people in Iraq is more than 40% , and the rate is likely to increase in the ence of treatments and government plans aimed at providing job opportunities for the unemployed through the activation of the private sector.

Therefore, the need arises to adopt methods that will contribute to the promotion of access to employment.

The closer way to this through findings of many studies in this regard (Al-Tai: 2009), (Crowley, et.

al: 2013) which pointed out the importance of building the personal brand of the individual, which is the portal through which the individual can market himself and can achieve success in business.

In order to make the scientific character of the building of the personal brand the researcher saw reliance on the use of (TOWS) analysis as a strategic tool through the personalization of the personal brand and thus reach the state of excellence in self-marketing.

The importance of research as an attempt to provide an operational model based on TOWS analysis in which it is possible to build a personal brand capable of marketing the individual to obtain a job.

The research aims to draw up an operational framework that can be relied upon to build a personal brand.

Search the following question: (Can adopt TOWS analysis in building a personal brand for self-marketing? ).