الحرف العربي بين معيارية الوصف و ذوقية التأثير

Abstract EN

When communicative speech with the other turns into a desire to wooing and influencing him, the utterances and structures of that text, the shapes of that speech and its hierarchies become subject to accountability for their role, value and how they realize this desire.

And if it was added to the uniqueness of the text style, and was distinguished the speech form, the wit of the photography; as if drawing letters is being used/devoted as a tool for entertainment or persuasion.

At that time, it will be necessary to examine the relationship of all this with the effectiveness of the influence, and for this, we had this pause and this study.