أثر التغيير التنظيمي في إرساء الإبداع الإداري بمنظمات الأعمال

Abstract EN

Contemporary organizations face a major challenge that manifests itself in the complexity and disturbance of the ability to survive and continue amid dynamic environmental variables, and there is no doubt that the intense competition experienced by today's organizations imposed on them to find creative ways and provide the climate and appropriate means to enhance creative performance.

Organizational change is one of the entry points to this as it is more imperative than the need for the organization to adopt in order to ensure its sustainability and reach creativity, which is a vital source of sustainable competitive advantage.

Therefore, this study aimed to clarify the effect of organizational change on establishing administrative creativity in the organization, as it is a continuous and renewed necessity to increase the capacity for creativity and excellence in an environment that is constantly evolving and changing.