قراءة نقدية في لغة الإشهار الجزائري : خدمة الهاتف المحمول نموذجا

Abstract EN

This paper provides a critical reading in the advertising Algerian language, using the mobile phone service as a model, by describing the linguistic reality based on the contact of languages between a number of linguistic system in the Algerian sociocultural context.

There fore, the study will focus on determining the quality of the prevailing language practices, indicating the reasons for the from the derivation linguistic standard, and the effect on the process of persuading the services that are famous for it.

The study concluded with a number of suggestions and recommendations aimed at rationalizing the language practice in the advertising and upgrading it, in order to avoid the generalization of the recipients, in order to avoid the language hybridization in this field.