التحول الشكلي و التقني في بنية تصميم الإعلان المطبوع

Abstract EN

The advertisement has great importance as it derives its components from the individual's need for services, materials and tools, which requires that it have an impact on the recipient and attract his attention, and it also calls for the existence of a working mechanism represented in the idea and the extent of its success, which may be affected by the style and method of dealing with the design elements as visual expressions about it, and proposing ideas Which takes within it to move the feeling, which comes through the steps of conveying the advertising message, including the graphic connotations and expressive texts that it contains, that are consistent with the idea and move away from direct presentation and stereotypical and consuming ideas.

And the adoption of formal transformations that produce for us shapes that represent elements of attraction and alert to the recipient