A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market
Joint Authors
Source
Issue
Vol. 2015, Issue 2015 (31 Dec. 2015), pp.1-9, 9 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2015-03-04
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Medicine
Information Technology and Computer Science
Abstract EN
This paper develops an optimization model for the diffusion effects of free samples under dynamic changes in potential market based on the characteristics of independent product and presents a two-stage method to figure out the sampling level.
The impact analysis of the key factors on the sampling level shows that the increase of the external coefficient or internal coefficient has a negative influence on the sampling level.
And the changing rate of the potential market has no significant influence on the sampling level whereas the repeat purchase has a positive one.
Using logistic analysis and regression analysis, the global sensitivity analysis gives a whole analysis of the interaction of all parameters, which provides a two-stage method to estimate the impact of the relevant parameters in the case of inaccuracy of the parameters and to be able to construct a 95% confidence interval for the predicted sampling level.
Finally, the paper provides the operational steps to improve the accuracy of the parameter estimation and an innovational way to estimate the sampling level.
American Psychological Association (APA)
Hu, Zhineng& Lu, Wei& Han, Bing. 2015. A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market. The Scientific World Journal،Vol. 2015, no. 2015, pp.1-9.
https://search.emarefa.net/detail/BIM-1078514
Modern Language Association (MLA)
Hu, Zhineng…[et al.]. A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market. The Scientific World Journal No. 2015 (2015), pp.1-9.
https://search.emarefa.net/detail/BIM-1078514
American Medical Association (AMA)
Hu, Zhineng& Lu, Wei& Han, Bing. A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market. The Scientific World Journal. 2015. Vol. 2015, no. 2015, pp.1-9.
https://search.emarefa.net/detail/BIM-1078514
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1078514