التعرض للإعلان عبر الفيسبوك و انعكاسه على الوعي الاستهلاكي للمرأة المصرية : دراسة ميدانية مقارنة

Abstract EN

The research aims to identify the reflection of exposure to advertising through Facebook on the consumpitve awareness for Egyptian women compared to urban women and rural women.

The research followed the survey method, which aims to describe and explain the reasons for the current situations that appear in this study, as well as the comparative method of comparing women in the city of Damanhour as an urban community and the village of Aflaqa as a rural community and relied on the questionnaire form to collect information on a sample of its strength ( 300) A single Egyptian woman from the city of Damanhour and the village of Aflaqa, two random samples were selected equal in number for both the countryside (150) and the urban (150), and the houses were chosen randomly so that the woman is exposed Actually facebook to suit the subject of the study
The most important results indicated that the main source of new information on products is social networking sites followed by television followed by newspapers, evaluation of increased consumer awareness before and after the use of Facebook to promote products increased significantly when urban research esthesis, while the majority of the sample of the study of rural research, and according to previous indicators that Facebook has a big role in shaping consumer awareness and cognitive perception and forming opinions and ideas on different issues for urban and rural research, and there is a category entering the site Curiosity and love of reconnaissance only and also for entertainment and leisure and escape from problems, especially in rural research