دور أبعاد المرونة الاستراتيجية في تحقيق الفاعلية التنظيمية : دراسة استطلاعية لآراء المديرين في شركة الحياة للمشروبات الغازية و المياه المعدنية في مدينة أربيل

Abstract EN

This Research aimed to statement The Role of Strategic Flexibility as independent Variable with its Dimensions –Product Flexibility, Market Flexibility, and Competitive Flexibility- on Achieving Organizational Effectiveness as dependent variable with its Dimensions - Achieving Goals, Environmental Adapting, and Outputs Quality.

Then diagnosis Correlation and Regression between them.

For Achieving Research purposes, designed Questionnaire encompassed (38) Questions, analysis data and investigates hypothesis by (SPSS) Program, The Study Sample include (55) Managerial Leaders s in Al Hayat Company in Erbil City, used: Frequencies, Percentages, Mean, Frequencies, Correlation, Regression, and Standard Deviation.

The prominent Findings appears that there is morale correlation between variables of research, and there is weak morale impact between Strategic Flexibility and Organizational Effectiveness.