Relationship between market related factors and customer experience in hypermarkets in Egypt
Author
Mursi, Fatimah Ahmad al-Sayyid Ahmad
Source
Journal of Commercial and Environmental Studies
Issue
Vol. 8, Issue 1 (sup) (31 Mar. 2017), pp.1-24, 24 p.
Publisher
Suez Canal University Faculty of Commerce
Publication Date
2017-03-31
Country of Publication
Egypt
No. of Pages
24
Main Subjects
Topics
Abstract EN
This research aims at investigating the relationship between market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) and customer experience in hypermarkets.
The findings showed that market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) significantly and positively contribute to customer experience.
Additionally, atmosphere was found to be the most significant determinant of customer experience.
American Psychological Association (APA)
Mursi, Fatimah Ahmad al-Sayyid Ahmad. 2017. Relationship between market related factors and customer experience in hypermarkets in Egypt. Journal of Commercial and Environmental Studies،Vol. 8, no. 1 (sup), pp.1-24.
https://search.emarefa.net/detail/BIM-1082082
Modern Language Association (MLA)
Mursi, Fatimah Ahmad al-Sayyid Ahmad. Relationship between market related factors and customer experience in hypermarkets in Egypt. Journal of Commercial and Environmental Studies Vol. 8, no. 1 (Supplement) (2017), pp.1-24.
https://search.emarefa.net/detail/BIM-1082082
American Medical Association (AMA)
Mursi, Fatimah Ahmad al-Sayyid Ahmad. Relationship between market related factors and customer experience in hypermarkets in Egypt. Journal of Commercial and Environmental Studies. 2017. Vol. 8, no. 1 (sup), pp.1-24.
https://search.emarefa.net/detail/BIM-1082082
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1082082
