أثر التسوق الإلكتروني على الوعي الاستهلاكي لدى المرأة السعودية المتقاعدة المعيلة لأسرتها

Abstract EN

The research aims to detect the impact of e-shopping on the consumer awareness of retired Saudi women and breadwinners according to their age, the number of family members, their social status, educational level, type of retirement, economic level, the reason for their support for their family and the number of hours they shop online.

When shopping electronically with celebrities of the websites, and find out how affected the sample researched when shopping electronically the number of hours spent in browsing the websites.

The electronic questionnaire was applied to a random sample of 1000 retired women in Jeddah who are registered with the Public Pension Agency (for the public sector) and registered with the General Organization for Social Insurance (for the private sector).

The research tools included a questionnaire consisting of two axes: (general information, including the impact of celebrities when shopping online and the number of hours spent in online shopping) and (consumer awareness in terms of income management, product quality and consumer rights for electronic shopping), the research followed descriptive analytical approach.

The most important results of the research: the absence of statistically significant differences in the responses of the sample to the dimensions of consumer awareness according to the age variable and the number of family members and social status and educational level and type of retirement and economic level, while there are statistically significant differences in their responses to the consumer awareness of the quality of the product of retired breadwinners For her family attributed to the type of dependency variable in favor of total dependency.

There are also statistically significant differences in the responses of respondents to their consumer awareness attributable to the variable affected by celebrity websites, and influenced by celebrity websites and the number of hours browsing shopping sites.

The most important recommendations were: Raising the consumer awareness of the retired Saudi woman who supports her family through organizing the Ministry of Commerce in cooperation with the Public Pension Agency and the General Insurance Organization for seminars and conferences aimed at increasing the consumer awareness of the retired female heads of household and educating them about the conscious consumption rights when using electronic shopping, and urging the competent media.

To educate the community about rational consumption and activate the role of celebrities to increase consumer awareness and conduct studies and research on retired women who support their families.