قياس اتجاهات الأسرة السعودية نحو الاستهلاك الذكي

Abstract EN

The formation of consumer attitudes and attitudes to determine their choices towards the image or brand of organizations is not limited to the activity of these organizations with different promotional programs, but they need to understand and study the external factors that represent the interactive movement between individuals and the ability of that movement to form positive, negative or neutral trends about what They are offered goods and services.

Trends are closely related to human life, ideas, values, culture and behavior.

Each person has his own attitudes towards political, social, economic and psychological behavioral issues.

These trends came after the stages of socialization, the special circumstances experienced by this person and after his previous experiences, the nature of the society in which he grew up, etc.

Factors that contribute to the formation of trends in individuals.

research aims : 1- Finding the relationship between Saudi family trends and smart consumption.

2.

Determine the most influential factors on family attitudes towards smart consumption.

3 - Find the differences between the families of the research sample in their attitudes towards smart consumption with its three components with the research variables.

4 - Identify the most components of the trend (cognitive, emotional, behavioral) impact on smart consumption.

The research concluded: 1- There are statistically significant differences between the average scores of the sample in the attitudes towards smart consumption according to the study variables.

2 - There is a correlation between the axes of the questionnaire trends towards smart consumption and study variables.

3 - Different participation rate factors affecting trends in smart consumption.

4- Different relative weights of priority axes of trends towards smart consumption.

I recommend searching by: 1.

Disseminate the culture of smart consumption among families and increase their awareness about this, taking into account the use of simplified language understood by all levels.

2 - Attention to raise the awareness of the Saudi family towards smart consumption and its benefits, whether economic or social benefits.

3 - Adopting the Department of Housing to prepare training courses and educational seminars aimed at spreading the culture of smart consumption.

4 - The need for media and social institutions to raise the awareness of the family of the importance of smart consumption rational