استخدام استراتيجية المحيط الأزرق في التوزيع : تجربة شركة و ول مارت (wal-mart)‎ للتوزيع بالتجزئة

Abstract EN

This article aims to identify the strategy of the Blue Ocean and its role in creating new markets away from the concept of traditional competition.

The research shows that the company that implements this strategy can create a new demand for creating new spaces and markets as well as controlling their markets.

And the experience of Wal-Mart, its ability to create and control its markets and take the lead in the global retail market has clarified the relationship between implementation of blue ocean strategy and leadership of global retail market.