سلطة الخطاب الإشهاري مقاربة حجاجية : مناديل ويسو نموذجا

Abstract EN

Advertising Discourse Authority-An Argumentative Approach: Wisso Wet Wipes a ModelIn this article, we deal with advertising discourse from argumentative perspective, in order to attracting publics, and achieve sales within the marketing for its products.

This speech becomes effective through techniques such as pictures, colors and rhythm, as well as the language.

We'll show how this authority is exercised on the recipient, and how it was shaped on "Wisso Wipes" publicity, and presented its product as the most effective for Coronavirus.

So, what're the mechanisms adopted by this speech and their impact?