أثر تنوع الخدمات المصرفية الإسلامية في تحقيق رضا الزبون : دراسة ميدانية ببنك البركة الجزائري

Abstract EN

This study aims to test the effect of the Islamic banking services on The satisfaction of the customer, These services vary between traditional services, investment services, and social services, as an alternative and strong competitor to traditional banking services, and their provision must be in line with the diverse and renewable needs of customers.

The researchers relied on the questionnaire , as it was distributed to a sample of 155 customers of the Algerian Al Baraka Bank.

In order to process the data, the SPSS program was used.

The study concluded that there is a strong positive Effect of Islamic banking services and customer satisfaction.

The study also recommended encouraging this type of services to meet the needs of the customer and satisfy him, as it is the focus of the marketing process and one of the most important strategies that banks focus on.