دور التسويق الإلكتروني في تحقيق الميزة التنافسية في المؤسسات الاقتصادية : دراسة حالة شركة أوريفلام

Abstract EN

E-marketing is the subject of interest of many economic institutions, as it allows them to achieve many competitive advantages that ensure their steadfastness in the face of competition.

In this context, this study came to know about e-marketing and its role in achieving the competitive advantage in the economic institution, with the light on Oriflame as a case study.