الصورة الذهنية لجمعيات رعاية الأيتام في المملكة لدى الجمهور في مدينة الرياض : دراسة مسحية

Abstract EN

The aim of the main study is to find an image and the trends that arise in the community of the Orphans Care Associations in Riyadh city.

The aim is followed by several sub-goals, namely the dimensions of the mental image, the sources of information affecting them, and the most positive features from the public's point of view.

The study aimed to test a number of hypotheses, which check the existence of statistically significant differences in the evaluation of the subjects of the activities and programs of the Association, and the extent of excellence.

The researcher used the descriptive survey method, and the questionnaire tool that fits the study objective and methodology, which is consisting of 7 comprehensive parts.

The sample was multi-stage (cluster) and about 384 items (Riyadh).

The study concluded with a number of results, the most important is the answer to the main question of the study, which states: "What is the mental picture and the trends that are formed among the public towards these institutions of the orphan care associations in the Kingdom?.

And the positive aspects of this picture.

It was found that the mental image and trends are formed among the public of the orphan care associations in the Kingdom towards these associations are positive, although in general they do not know or follow the activities and the programs of these associations, but those who know them and follow their activities see their excellence in these activities and programs.

The study also confirmed the positive image and trends of the orphan care associations in the Kingdom in particular, in emphasizing their role in reducing crime, providing opportunities to register their orphans to benefit from their services in a fair way, and providing various services, not in a single field.

The homogeneity in the degree of approval to the members of the sample of the study on their feelings towards these institutions, and their cordiality, appreciation and pride and loyalty, and the behavior followed in the initiative to benefit from the services of these associations for the care of orphans, in addition advised others to responding to work opportunities these institutions.