القيم الوطنية التي تعكسها المواد المصورة المنشورة على الحسابات الرسمية للمنظمات الحكومية بتطبيق "أنستجرام" بدولة الإمارات العربية المتحدة

Abstract EN

This study aims to examine the nationalism values presented in the visuals published on official government organizations accounts on “Insragram” in UAE.

It analyzes 300 visuals, such as still images , short videos , graphics ,and infographics selected from a sample of 30 government institutions accounts including ministries , federal institutions ,and local institutions.

Drawing on the notions presented in the UAE 2021 vision, the study measures the differences among the three types of organizations in presenting responsibility values, destiny values, knowledge values, and prosperity values.

The results indicate that responsibility values and destiny values are more frequent than knowledge, and prosperity values.

The results show also that most responsibility values are related to values of active participation, building the future, ambition and a sense of responsibility, while the most destiny values are related to effective force, balanced development and international standing.

Analysis also demonstrates that the majority of knowledge values are related to those of reputation, future prosperity, and efficient human capital, while prosperity related value is connected to the value of quality.