الاحتراق النفسي لدى ممارسي العلاقات العامة : دراسة تطبيقية على المنظمات السعودية العامة و الخاصة

Abstract EN

The current study aimed to identify psychological burnout among the practitioners of public relations in Saudi public and private organizations.

Furthermore, this study aimed to reveal the level of the professional and administrative pressures they are exposed to, in addition to monitoring the differences between the practitioners of public relations in Saudi organizations according to the level of psychological burnout.

This study also sought to identify the impact of the variables of " experiences years, gender, place of work, and academic qualification according to the level of their burnout.

The researcher applied scale of psychological burnout that developed by Christine Maslach and this scale consists of main three dimensions: emotional stress, dullness of work sense and personal achievement in the work.

The researcher used the survey descriptive approach.

It was applied on a regular random sample of (100) individuals.

The study concluded that the level of the psychological burnout among public relations practitioners in these organizations is between intermediate and high levels according to the three dimensions of the scale.

The results also show that the level of psychological burnout among practitioners of public relations in Saudi public and private organizations is intermediate level , although slightly higher among practitioners of public relations in private organizations than in public organizations in two dimensions: emotional stress, and the dullness of work sense in the management of public relations.

With regard to the personal achievement dimension in the work at public relations management, the level of burnout was high, albeit slightly lower than public relations practitioners in private organizations.

The results of the study revealed that practitioners of public relations in Saudi public and private organizations are exposed to a range of administrative pressures that affect their work, and the levels of these pressures vary depending on the administrative level and type of organization.

The results of the study also revealed that there are no statistically significant differences between the practitioners of public relations in the Saudi public and private organizations according to the dimension of psychological burnout in general.

The study also concluded that there is a level of psychological burnout in two dimensions: stress, and sense dullness of males higher than females in private organizations.

The results also showed that there are statistically significant differences in my dimension: emotional stress, the dullness of work sense, and marital status variable, where married people were more burnout than unmarried people.

Furthermore, there are statistically significant differences between the practitioners of public relations in Saudi public and private organizations and administrative stresses exercised by senior management on public relations practitioners, and it is clear that the married persons are more vulnerable to professional pressures by senior management compared to non-married persons.