التفكير الاستراتيجي و دوره في تحقيق الميزة التنافسية المستدامة : دراسة ميدانية في قطاع النفط العراقي

Abstract EN

The growing interest in both strategic thinking and sustainable competitive advantagebecause of the great importance it represents to organizations of different nature of their JAE.42.2019.122.340activity, because the new thought is strategic innovation thought as a fundamental changethat comes from a revolution in creative thinking, so it starts from where the mind ends, diagnosing long-term opportunities to bring it back to The present is to achieve it, and that comes from a revolution in creative thinking, so it starts from where the mind ends, diagnosing long-term opportunities to bring it back to The present is to achieve it, andthrough that, to achieve the well-being of societies, as it leads to breaking the rules ofcompetition with others and not competing with them on the basis of better performance, and organizations abandon the traditional rules of competition and adopt new rules thatmake them look beyond their existing mental models.

It leads to building new businessmodels through which it forms new markets or is reshaping existing markets to offer ahigh value to the customer and the organization, which leads to building a sustainablecompetitive advantage that has become an urgent need for organizations in light of thegrowing environmental change and which has made them temporary at best, and thereforeIt has to be strengthened and its resources developed, so strategic thinking has become acritical variable in its construction.

Therefore, the research aims to determine the realityof the oil sector companies 'work in the field of strategic thinking and its role in achievingsustainable competitive advantage and stirring the attention of strategic leaders in thesample examined for the most important research variables.