أثر استهداف السوق في اختيار استراتيجية التوزيع المتكامل

Abstract EN

One of the most important reasons that led to the selection of the topicis its importance to the industrial customer as a whole, whether thegovernment sector or the private sector, and the problem of researchcrystallizes the problem of knowledge and field, either importantinclude the provision of large funds in the case of the company in thecost leadership within the industry in which it operates, and researchobjectives are The objective of the research is to find an integratedindustrial distribution strategy that corresponds to the impact of markettargeting in guiding the company's efforts by providing the industrialcustomer's requirements of products and providing them in a timelymanner through The relationship between the independent variables(the impact of market targeting) and the dependent variable (thestrategy of integrated industrial distribution) note that the industrialsector is a key pillar in the construction and development of countriesand upgraded, so the Iraqi industrial sector, the General Company forthe distribution of petroleum products It is one of the companies of theMinistry of Oil and the questionnaire was used as a main tool in thecollection of data and information as well as personal interviews, hasbeen used a set of statistical measures to suit the nature of the study anddata processing using the system (SPSS version 24) and in the light ofData and test sample researched correlations and influence membershave reached a researcher to a group of the most important conclusionsof a correlation relationship between the moral influence of the markettargeting strategy and integrated industrial distribution through theadoption of the foundations of scientific thought out in determiningAlmstahedq market.