دور استراتيجيات التسويق العكسي في العوامل المؤثرة بسلوك المستهلك : دراسة ميدانية في المطاعم التابعة للعتبة الحسينية المقدسة

Abstract EN

The current research is based on showing the importance of using reverse marketing strategies to control or limit the process of random and non-consumption of products.

The study dealt with an important and vital topic that focuses on the diagnosis of the role of reverse marketing strategies in the factors affecting consumer behavior, In particular, which dealt with clarifying the reality and nature of this concept, The problem of the study was reflected in the main question: Do reverse marketing strategies play a role in factors influencing consumer behavior in restaurants surveyed, The aim of the study is to shed light on what reverse marketing strategies are and how they affect the behavior of the consumer and the extent to which restaurants adopt the research society for these strategies and the behavior of the consumer in its dimensions, The questionnaire was used as a primary tool for collecting data from the sample, While the responses were analyzed using the weighted mean and standard deviation, as well as the test (F, T) and the interpretation factor (R2).

The study reached a number of conclusions, the most prominent of which are: Reverse marketing strategies have a role in rationalizing consumer behavior on which they are based to make consistent recommendations.