استراتيجيات سلسلة التوريد و تأثيرها في تحقيق رضا الزبون : دراسة استطلاعية لآراء مديري الشركة العامة لصناعة البطاريات

Abstract EN

The research aims at identifying the impact of Supply strategies (vertical integration strategy and external supply strategy) in customer satisfaction, In the industrial sector represented by the General Company for Battery Industry, which is one of the productive companies that contribute to the development of the national economy as a research community, the questionair was used as a tool for collection the data that was distributed to the research sample which included (45) respondents, has be used a set of statistical methods to test the hypothesis of research through the adoption of the statistical program (SPSS).

The research ers reached a set of conclusions, the most important of them was: all independent variables have a significant impact on achieving customer satisfaction and the management of the company is highly dependent on the strategy of the single supplier, while the most important recommendations was: that the management of the company should adopt the strategy of vertical integration (front and back) for the manufacture of modern SMF batteries in the near future to meet the needs and desires of customers.