استراتيجيات التسويق الاخضر و تأثيره في السلوك الشرائي للمستهلك : دراسة تحليلية لآداء عينة من زبائن معمل نسيج الكوت

Abstract EN

The purpose of the current research is to know the effect of green marketing, And represented by (eliminating or minimizing the concept of waste, restructuring the concept of the product, clarity of the relation between price and cost, and making the environmental orientation profitable) owned by the investigated sample, in the purchasing behavior of consumers, As a key tool for gathering the necessary data needed to achieve its goal.

A total of (110) forms were used to determine the level of availability of green marketing and purchasing behavior of consumers.

A total of 100 forms were retrieved, and a number of statistical methods were used, such as arithmetic mean, standard deviation, simple correlation coefficients, and simple and multiple regression coefficients.

The results of the study showed that there is a significant positive correlation between green marketing and the consumer behavior of the sample.

In addition, the research showed that there is a direct correlation between green marketing and its dimensions in the consumer behavior of the sample.

The research reached a number of important recommendations, perhaps the most prominent of which is the sample to be confirmed to emphasize the use of technology and modern methods in the production of products in order to get rid of mistakes.