فلسفة النظريات الاتصالية و تأثيرها في التصميم الطباعي

Abstract EN

Conclusion The communication process is to impart information and ideas and exchange between a group, and falls under the concept of communication aspects of media activity, all propaganda and advertising, and that the most important thing that a person needs in his daily life is communication with others, so the designer's goal of visual tion is usually to change the recipient's behavior and to him.

It seeks the designer to create a communication link between the product to design (printed) and the audience of up to communicate ideas between individuals in the same society stage and so it focuses on the individual behavior of the direction of content carried by its publications to guide him and guide it towards the satisfaction of sensual and psychological needs.

The designer to take an active system of a design to stimulate the sensory perceptions of the recipients and motivate the meaning of communication to understand the message, because the communication process is based primarily on the capabilities of visual perception and the human response to it communicate respond.