دور بطاقة الأداء المتوازن في تحسين الإدارة الاستراتيجية : دراسة تطبيقية
Other Title(s)
The role of balanced performance card in improving strategic performance : applied study
Joint Authors
نضال محمد رضا
حسين كريم جاسم
عباس فاضل علي
Source
مجلة جامعة بابل : العلوم الصرفة و التطبيقية
Issue
Vol. 27, Issue 1 (28 Feb. 2019), pp.499-518, 20 p.
Publisher
Publication Date
2019-02-28
Country of Publication
Iraq
No. of Pages
20
Main Subjects
Topics
Abstract EN
The aim of the research is to demonstrate a new method of monitoring and evaluating performance, which is known as Balanced Scorecard with four axes: (financial axis, customer focus, internal operations axis, learning and growth axis) and its impact on strategic Management by combining financial performance measures with performance measures The research aims to show the most important uses of the Balanced Scorecard, which is not based on a specific aspect but rather measures performance in four axes.
In order to achieve the objectives of the research, the researchers adopted the proposed new form, which includes the four previous axes.
The answer is given to each axis by the competent authority within the economic unit, unlike the old form whose response was limited to quality management.
In personal bias.
The sample of the study is an effective service unit in the local health sector, Al Sadr Medical City in Najaf because of its important role in providing medical services in the province.
The research has reached a number of analytical and theoretical results.
By the management of the hospital while the focus of customers ranked fourth, and as a result, there is interest and focus on these four main axes, which indicates the holistic view of the activities of the Iraqi health sector in this area.
American Psychological Association (APA)
نضال محمد رضا وحسين كريم جاسم وعباس فاضل علي. 2019. دور بطاقة الأداء المتوازن في تحسين الإدارة الاستراتيجية : دراسة تطبيقية. مجلة جامعة بابل : العلوم الصرفة و التطبيقية،مج. 27، ع. 1، ص ص. 499-518.
https://search.emarefa.net/detail/BIM-1094618
Modern Language Association (MLA)
نضال محمد رضا....[و آخرون]. دور بطاقة الأداء المتوازن في تحسين الإدارة الاستراتيجية : دراسة تطبيقية. مجلة جامعة بابل : العلوم الصرفة و التطبيقية مج. 27، ع. 1 (2019)، ص ص. 499-518.
https://search.emarefa.net/detail/BIM-1094618
American Medical Association (AMA)
نضال محمد رضا وحسين كريم جاسم وعباس فاضل علي. دور بطاقة الأداء المتوازن في تحسين الإدارة الاستراتيجية : دراسة تطبيقية. مجلة جامعة بابل : العلوم الصرفة و التطبيقية. 2019. مج. 27، ع. 1، ص ص. 499-518.
https://search.emarefa.net/detail/BIM-1094618
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 517-518
Record ID
BIM-1094618