البيئة المادية و أثرها في بناء الصورة الذهنية : دراسة ميدانية من وجهة نظر عملاء بنك الإسكان
Author
Source
Issue
Vol. 25, Issue 4 (31 Dec. 2019), pp.59-80, 22 p.
Publisher
Al al-Bayt University Deanship of Academic Research
Publication Date
2019-12-31
Country of Publication
Jordan
No. of Pages
22
Main Subjects
Financial and Accounting Sciences
Abstract EN
The study aims at identifying the physical environment and its impact on forming image from the point of view of the Housing Bank customers.
The research includes two variables; the first representing the physical environment with its internal and external dimensions, and the second representing forming image.
A random sample of 400 clients of the Housing Bank was selected.
To collect the primary data, a questionnaire was designed and distributed to respondents.
Regression analysis was used to test the main hypothesis and sub-hypotheses by using the multiple regression coefficient.
The study’s most important results found that there is a statistical significant relationship between the independent variable represented in both the external and internal physical environment with the dependent variable which is forming image among customers where it interpreted (0.567) of the variation between customers in forming the image.
The study proposes a number of recommendations; paying more attention to both the external as well as internal environments of the Housing Bank and making sure to provide sufficient lighting on windows and outside areas and the provision of clearer signs, posters in the customer service areas.
American Psychological Association (APA)
الزيادات، ممدوح طايع. 2019. البيئة المادية و أثرها في بناء الصورة الذهنية : دراسة ميدانية من وجهة نظر عملاء بنك الإسكان. المنارة للبحوث و الدراسات،مج. 25، ع. 4، ص ص. 59-80.
https://search.emarefa.net/detail/BIM-1109025
Modern Language Association (MLA)
الزيادات، ممدوح طايع. البيئة المادية و أثرها في بناء الصورة الذهنية : دراسة ميدانية من وجهة نظر عملاء بنك الإسكان. المنارة للبحوث و الدراسات مج. 25، ع. 4 (كانون الأول 2019)، ص ص. 59-80.
https://search.emarefa.net/detail/BIM-1109025
American Medical Association (AMA)
الزيادات، ممدوح طايع. البيئة المادية و أثرها في بناء الصورة الذهنية : دراسة ميدانية من وجهة نظر عملاء بنك الإسكان. المنارة للبحوث و الدراسات. 2019. مج. 25، ع. 4، ص ص. 59-80.
https://search.emarefa.net/detail/BIM-1109025
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 78-80
Record ID
BIM-1109025