تبني عمليات الاستراتيجية الخضراء لتعزيز القيمة المستدامة للمنظمات العراقية : دراسة تطبيقية في معمل إسمنت النجف الأشرف

Abstract EN

The research aims to identify recent trends in the field of strategic management and marketing that lead to the organizations success, and progress and survival, as is achieved by increasing their interest in their business activities and greening environment-friendly society.

In the context of the associated green strategy in the sense of an ongoing concerns for adoption in the strategic operations of the organizations, which resulted in the emergence of many of the emerging opportunities for the organizations that practice and apply the principles of the strategic concept of green for access to secure customers' needs and desires, in order to achieve the social, ethical and environmental responsibility towards them and towards environment, operating in, and then achieve sustainable value after securing its superiority over its competitors and data-based environmental, ethical and social obligations which encouraged organizations to look for green strategies and operations of renewable and nonconventional.

The above data, stimulated the researcher to adopt the green strategy and sustainable value to the organization.

Operations have been adopted on a model (Makower) to represent the green strategic operations and symbolized by the model (CRED) to play a great role in achieving sustainable value of the organization and that has been relying on the scale (Laszlo), A questionnaire tool is used for data collection.

A number of statistical methods have been used to validate the hypotheses by (SPSS V.11.5), (LISREL 8.54), that has been proven search results.