The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption
Joint Authors
Zhang, Hui
Mou, Yupeng
Wang, Tao
Hu, Jia
Source
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-10-29
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Abstract EN
Sustainable consumption has attracted much attention from the tourism industry.
However, from the perspective of academic research, the psychological mechanism of collaborative consumption has not been thoroughly understood as the main form of sustainable consumption.
This study explores the impact of advertising appeals on consumers’ willingness to participate in collaborative consumption.
Through two psychological experiments, it is believed that, relative to the rational appeal, the emotional appeal will positively affect consumers’ participation willingness to collaborative consumption, and psychological ownership mediates this relationship.
Furthermore, the form of information presentation moderates the influence of advertising appeals on psychological ownership.
American Psychological Association (APA)
Zhang, Hui& Mou, Yupeng& Wang, Tao& Hu, Jia. 2020. The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption. Complexity،Vol. 2020, no. 2020, pp.1-10.
https://search.emarefa.net/detail/BIM-1144593
Modern Language Association (MLA)
Zhang, Hui…[et al.]. The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption. Complexity No. 2020 (2020), pp.1-10.
https://search.emarefa.net/detail/BIM-1144593
American Medical Association (AMA)
Zhang, Hui& Mou, Yupeng& Wang, Tao& Hu, Jia. The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption. Complexity. 2020. Vol. 2020, no. 2020, pp.1-10.
https://search.emarefa.net/detail/BIM-1144593
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1144593