The Impact of Consumers’ Peer-Induced Fairness Concerns on Mixed Retail and E-Tail Channels
Joint Authors
Zhao, Yan-Fei
Shi, Guo-Qiang
Wang, Yong
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-15, 15 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-11-16
Country of Publication
Egypt
No. of Pages
15
Main Subjects
Abstract EN
With the rapid development of e-commerce, online retailing has become an important part of the market.
In order to improve market competitiveness and increase market share, more and more retailers have opened both regular offline channel and online e-tail channel to sell products.
Then how to price becomes an urgent problem for upstream manufacturers and dual-channel retailers when there is price competition between regular channel and e-tail channel, especially when consumers have peer-induced fairness concerns.
However, linking consumers’ behavioral factors such as fairness concerns to pricing decisions of mixed retail and e-tail channels draws little attention in the literature on supply chain management.
This paper incorporates “consumers’ peer-induced fairness concerns” (CPFC) into pricing decisions in a dyadic supply chain, where dual-channel retailer obtains products from manufacturers and then sells products to consumers through both regular channel and e-tail channel.
We use game-theoretic models to analyze the equilibrium pricing strategies under the setting with “symmetry consumers’ peer-induced fairness concerns” (SCPFC) and with “asymmetry consumers’ peer-induced fairness concerns” (ACPFC), respectively.
Detailed comparisons and numerical analysis are further conducted to examine the impacts of different types of CPFC on equilibrium pricing strategies and profits.
American Psychological Association (APA)
Zhao, Yan-Fei& Wang, Yong& Shi, Guo-Qiang. 2020. The Impact of Consumers’ Peer-Induced Fairness Concerns on Mixed Retail and E-Tail Channels. Discrete Dynamics in Nature and Society،Vol. 2020, no. 2020, pp.1-15.
https://search.emarefa.net/detail/BIM-1153591
Modern Language Association (MLA)
Zhao, Yan-Fei…[et al.]. The Impact of Consumers’ Peer-Induced Fairness Concerns on Mixed Retail and E-Tail Channels. Discrete Dynamics in Nature and Society No. 2020 (2020), pp.1-15.
https://search.emarefa.net/detail/BIM-1153591
American Medical Association (AMA)
Zhao, Yan-Fei& Wang, Yong& Shi, Guo-Qiang. The Impact of Consumers’ Peer-Induced Fairness Concerns on Mixed Retail and E-Tail Channels. Discrete Dynamics in Nature and Society. 2020. Vol. 2020, no. 2020, pp.1-15.
https://search.emarefa.net/detail/BIM-1153591
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1153591